My Quest to Find the Best Lead Generation Tool in the Biz (And How I Found Quiz Funnels)
One morning in the early days of my marketing career I had a few too many espressos, got a bit caffeine-fueled fired up (who can relate?? 🙋♀️), and set out on a self-appointed mission to discover the best tools for lead generation in the marketing biz.
At the time, I was helping a dozen or so clients attract organic traffic and reel in leads using the kind of content development that many in the marketing business still consider lead magnet gold (we’re talking on-brand and audience-responsive ebooks, blogs, templates, cheatsheets, and webinars).
I was helping my clients consistently pull in average conversion rates between 7-10% (sitting prettily above the industry standard.)
But I wanted more.
Because though my friends in the industry kept telling me that I should be happy with those numbers, I knew that there had to be a better way.
I knew that there had to be tools for lead generation out there that not only attracted plenty of qualified leads to my clients’ offers…
But brought those leads in on autopilot (very little maintenance or outreach required!)...
While strengthening my clients’ full sales ecosystem (aka all aspects of their business that took leads from Point A to Point Buyer).
I spent the next few years exploring different lead generation strategies and working my way through plenty of trial-and-error testing sessions before discovering the Holy Grail, prince-in-the-tower answer to my quest that I had been looking for: the quiz funnel.
With a well-designed quiz funnel in their lead generation toolkit, my clients quickly left that 7% yeah-I’m--happy-with-it conversion far behind and started scoring conversion rates of 35-65% (yep, all on autopilot!).
I don’t regret a single second of that multi-year quest (every time a client emails me to say, “Jess! I’m just sitting back and watching the sales come in!” all that trial and error feels well worth it).
Because now, I can help entrepreneurs like you with ready to change the world offers skip the trail and error phase, quit the lead generation hustle game, and implement a lead generation strategy that will boost your conversion rates big time…while gifting you with a bustling email list and a list of super-qualified prospects.
What is a quiz funnel and why is it the best lead generation tool for your business?
If you’ve ever checked out the home screen of Buzzfeed, then you’ve probably come across a quiz or two. (You know the ones–with tiles like “Which Disney princess and non-princess are you a combo of?” or “What’s your soul aesthetic?”)
There’s a reason why quizzes pack such a powerhouse punch on Buzzfeed’s home page.
Quizzes are super-shareable on social media, which makes them packed with viral potential.
They’re also psychologically enticing.
Though lead generation strategies like webinars, blog posts, and ebooks attract leads by offering the kind of helpful resources and expert knowledge that entices them to engage further with your brand, these tools for lead generation still can’t give what a quiz funnel can: a peek into the deepest corners of their soul.
The ego is a powerful thing.
Which means when a quiz promises to expose a hidden corner of your personality, make choosing a perfect-for-you product a breeze, or find a solution to a common problem or pain point—you can’t help but click.
Which is how quiz funnels help you go from hustling for a 5% conversion rate to sitting back with a margarita as leads roll in and you rack up the sales.
(And let’s be honest here–who wouldn’t choose a margarita over an 8-hour hustling-filled work day?)
Quiz funnels generate leads on autopilot
Lead magnet quizzes are lean, mean, high-powered lead generating machines.
They work by establishing a more intimate connection with leads, one that asks them (though a series of simple questions) to diagnose their pain points, give voice to their personality, and look into all the often-unseen crannies of their soul.
The leads are then rewarded for their effort with a made-just-for-them results page that gives insight into who they are, helps them select a perfect-for-them product, or delivers tips and tricks that will lead them toward the outcomes they’re looking for.
(Ready to test out the power of quizzes for yourself? Take a look at some of these high-converting quiz examples.)
Which quiz will earn the most cash for your biz?
Blue Bottle Coffee’s matching quiz
By asking the lead what they want and then giving it to them, there’s a new kind of bonding that takes place, the kind that’s too-often hard to achieve in the marketing game.
Your leads begin to trust that when you say you’ll deliver, you do.
Which makes them want to continue the relationship with you that began as soon as they clicked “Take the Quiz!”
The naturally ego-stirring nature of quizzes will bring leads in without effort on your part, but that intimate relationship you build with them throughout their quiz journey is what will convince them to stay.
That means it’s not just lead generation that quizzes automate.
They automate your lead warming sequence as well.
Lickity-split, you’ll have a bustling and super-engaged list of email subscribers who aren’t just leaving your messages unread…but are fully on board the train that will drive them straight from “cold lead” to “buying customer."
Quiz funnels make it easy to segment prospects
And when I say easy, I mean easy.
Any good marketer will tell you: the secret to turning leads into warm prospects and buying customers is delivering the right message to the right audience.
No matter how out of this world your offer is, if you’re pitching that offer to the wrong people you won’t be seeing the revenue your business is capable of earning.
That’s why segmentation is so important.
If you can segment your audience by their different needs, wants, or pain points, you can make sure that the sales messaging you’re putting time and money into developing won’t just land in inboxes and get deleted…but will carve a path to sales.
Most lead generation tools don’t offer you an opportunity to find out more about who is clicking, downloading, and engaging.
But with quiz funnels, any information you want to know about your leads is just a question away.
A business coaching service might ask their leads: “How much revenue is your business earning annually?” and get some much-needed insight into whether their leads are just-launched, deep in the growth stage, or ready to scale up to sky-high heights.
On the backend, they’ll be able to tailor their email funnel to match their lead’s business stage.
Instead of accidentally (and unsuccessfully) pitching a scale up masterclass to just-launched leads, they’ll be able to give those just-launched leads exactly what they’re looking for: the industry secrets they need to start earning revenue.
Quizzes are conversational
I’ve been in the marketing business for a long time, so I’ve learned to spot sleaze when I see it.
I’m talking about those emails that come flooding into my inbox every morning that are all about “let me sell you something you don’t need with some smooth talk and a heavy dose of fear mongering.”
You know the kind of email I’m talking about– the ones that are less about a carefully cultivated call to action and more about selling a broken-down Chevy to get the used car-salesman commission.
Those kinds of emails get my clicking-fingers sprinting toward the “Unsubscribe” button at the bottom of the page.
But quizzes don’t vibe with those tactics.
By nature, quizzes are about starting and nurturing a conversation.
As your lead clicks through your quiz, they give you an inside look into who they are: all the pain points, hopes, feelings, and experiences that make them them.
You prove you’re listening by delivering a made-just-for-them results page that reflects back the corners of their soul they’ve shown you and then adds to that conversation with new insights.
But your conversation doesn’t end there.
Throughout your follow up email sequence, you continue to offer your leads insights, information, and tips that fit the wants and needs they’ve already shown you.
Rather than talking at your leads, quizzes help you talk with them.
And along the quiz journey, your leads are given plenty of chances to click out of the webpage, unsubscribe, or otherwise say “thanks, but this isn’t for me.”
Which guarantees that the leads that stick with you want to be part of your conversation.
Quiz funnels work
The 35-65% conversion rates my clients bring in aren’t anomalies.
Those are still the average conversion rates my clients are earning—all on autopilot.
When I went on that quest to discover the best lead generation tools in the business, I wasn’t just looking for one that scored high conversion rates. I was also looking for one that led toward long-term revenue-generating success.
And that’s what I found.
When you combine a well-built quiz with a standout email sequence and the right ad strategy, you don’t just have a recipe for generating leads.
You have a recipe for building a loyal and long-lasting customer base.
The kind of customer base that doesn’t want to just buy once and disappear.
But the kind of customers who know you, trust you, and believe in the power of your offer as much as you do.
When you’re ready to not just generate leads but start attracting those kinds of repeat customers with tools for lead generation that work, we’re the lead magnet creation service that can help.
Start building your quiz funnel today so that you can start earning 35-65% conversion rates tomorrow.
