Questions You Should Be Asking Before Building Your Lead Funnel

What’s the #1 mistake people make when they sit down to write their high-converting quiz or other lead magnet?

Answer: they don’t think like a copywriter.

Here at Persuasion Maven, we’ve been in the copywriting game for almost a decade and have been helping clients build high-converting lead magnets for just as long.

Which means we’ve seen the good, the bad, and the beautiful quizzes rocking a lead conversion rate of 30-60%.

And there’s one thing that always separates the “bad” (aka, the low-converting quizzes) from the high-converting “beautiful”: their deep, straight-to-the-soul awareness of their audience’s aspirations, desires, pain points, desired outcomes, and unresolved problems.

How asking better questions will help you get better leads

Most business owners aren’t walking into their quiz build blind.

A course creator who teaches small businesses how to get financing knows exactly the problem she’s helping her clients solve.

Her clients need to get financing. She’s there to help.

But has she gone deeper than that?

Has she discovered what specific challenges or frustrations have kept her target audience from finding a solution to their financing problems on their own?

Does she know the biggest excuse her market makes for not being able to achieve their desired outcome without her help?

Does she know what past experiences, regrets, or missteps her market will need to forgive themselves for before they’ll feel emotionally able to go all-in with her course and method?

When copywriters get ready to write a high-converting lead magnet (like a quiz!) they don’t just sit down in front of the screen, make a few drafts, and then tweak them until they’re “good.”

They start by getting intimate with their target audience.

They look at what prospects or customers have said about the product, service, or course they’re selling on social media, in testimonials, and through reviews.

They go super-spy level stealth and peek at what customers have said about competing companies and competing offers.

And as they go, they dig deeper and deeper into who their audience is, what outcomes they’re seeking, and what emotions and challenges are standing in their way.

You CAN improve your list building and sales statistics…by going deeper

Maybe you’ve read this far and are starting to feel a question rearing its confidence-defeating head: “Hey Persuasion Mavens, I think I know my market pretty well. Will digging deep with all this stuff really help me score a higher conversion rate, build a booming email list, and rake in the revenue?”

Yes. Yes it will.

The quickest way to encourage leads to give you their email address, buy into your business, and ultimately invest in your offer is to make them feel “seen.”

Any person walking down the street could guess the problem that visitors who stumble on a website or landing page offering a course on securing finances for a small business are looking to solve: they want to launch or grow, but they need someone to help them through the ins and outs of financing.

But if you’re pitching an offer to your market, then you’re not just any person walking down the street.

And to nurture your cold leads toward the brand loyalty you’re looking for, you need to prove it.

That means seeing them more clearly than they see themselves.

That means not simply knowing the problem they’re looking to solve, but knowing—in bright, intimate detail—how your solution will change their life in the next month, in the next year, in the next five years, and in the next decade.

Setting yourself apart from the crowd also means knowing:

• Not just what problem they want to solve, but WHY solving that problem matters.

• What solutions they’ve tried in the past, and why those haven’t worked.

• How they now feel after being let down by those solutions, and how your offer paves a different and more effective path forward.

• What problems your offer will solve that they aren’t even aware of yet.

Doing enough research and brainstorming to answer these questions in detail will leave you in a good place to start writing a lead magnet that converts.

But to really kick your lead magnet conversion rates up a few notches, don’t be afraid to let yourself be swept away on a wave of “WHYs” and “HOWs.”

Let each of your answers prompt a new round of question-asking, until you feel so deep in your prospect’s head that you know them better than they know themselves.

Once you’ve hit that deep, deep point, you’re ready to start writing your results pages (the first step of building a high-converting quiz!) that shows your market exactly why your offer—and your expertise—will be able to solve their problem in a way that past solutions haven’t.

And, in fact, even solve problems they aren’t aware of yet.

Want a little help taking your quiz from “good” to high-converting “beautiful”?

We’ve just unveiled our new one-click copy service!

Now you can have expert Persuasion Mavens level-up your copy and optimize your sales funnel for peak lead-generation performance with just the click of a button.

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