How to Win Thousands of Hot Leads a Month with Quizzes
While many businesses are scoring lead conversion rates of 10% and boasting about those numbers around town, quizzes are earning our clients an average lead conversion rate of 30-60% (all on autopilot!).
So when we say that quizzes add some powerful “abracadabra!” magic to businesses, we aren’t kidding.
How do quizzes add the dash of sugar, spice, and everything nice that turns cold leads into hot and eager prospects?
Quizzes are naturally self-selecting.
You’re not out there hawking your ebook, building a knowledge library, and doing everything you can to convince leads that the resource-based lead magnet you’re offering is one they can’t live without.
Instead, your leads are seeking you out.
They’re coming to your quiz ready to solve a problem, overcome a pain point, or get a deeper look into their own soul.
And luckily, you’ve designed your quiz to deliver.
Quizzes help leads fulfill a need.
It doesn’t matter if you’re a product-driven business like Warby Parker, a service-oriented business like us at Persuasion Maven, or a course-oriented business like Amy Porterfield. A quiz is the perfect tool to help you score those hot leads.
That’s because quizzes listen to the needs of their leads and then offer a solution through the results page.
Need new glasses but not sure what frames to get? Let Warby Parker help.
Want to earn more cash for your biz but not sure what quiz will help you skyrocket those sales? Persuasion Maven will point you in the right direction.
Know that there’s something standing between you and online business success? Amy Porterfield can tell you how to fast-track success with the help of her high-performing courses.
Quizzes give you time to warm those leads up.
Sure, your quiz takers may only engage with your quiz for 10 minutes or less. But those 10 minutes are seriously jam-packed.
A lead might download your ebook and leave it unread. They might grab your free template and never take a single step toward actually completing it. They might request a free sample, use it up, and then go about their day.
But quizzes don’t let your leads off so easy.
They have to invest time and energy into each quiz question, which motivates them to follow things through until they hit the payoff of the results page.
That means you get plenty of time to show them that you’re someone who just “gets” who they are and what they need—while making it clear that you’ve got the knowledge and offer they’ve been looking for.
And the best part—that time with your lead doesn’t end as soon as they finish your quiz. You’ve got an email funnel waiting on the back end, which gives you even more time to wine and dine your leads until they’re a hot prospect.
Once you see the lead-generating magic of quizzes in action, your head starts filling with one very important question: How do I use a quiz in my biz?
Here at Persuasion Maven, we’ve been researching, streamlining, and evolving our quiz game for over a decade.
We’ve made things nice and simple by developing three quiz types that perfectly match with the offer you’re pitching.
You can take “Which QUIZ will earn the most cash for your BIZ” to get a personalized results page that matches your business to your perfect quiz type.
But while you’re clicking that link and getting ready to settle in and take a quiz that will propel you toward snagging thousands of new, hot leads, here’s an overview of the three quiz types:
The Transformation Coach.
The Transformation Coach quiz holds a mirror up to your leads and reflects back where they are now—all the struggles, pain points, unwanted emotions that they currently feel overwhelmed by.
Then it gives them a glimpse into a new reality—one that they can totally and easily achieve with the help of your course. In this new reality, those struggles, pain points, and unwanted emotions have all but disappeared because YOU have swooped in with the perfect thing they need to walk a new path forward.
2. The Diagnosis Quiz
There’s a pretty universal human truth that we just can’t ignore: people love learning about themselves. Whether we love our ego or are hoping it one day fades away, we still get that little pitter-patter of excitement every time someone promises to diagnose a corner of our soul and help us “see” who we are in a new light.
That’s why Diagnosis Quizzes—think: “What color describes your inner personality?” Or “What’s Your Best Quality” suck us right on in.
(For anyone wondering, I’m an inner forest green with a whole lot of thoughtfulness.)
These kinds of quizzes play the role of doctor—helping shine light on our personality or problems and offering us clear relief by delivering much-wanted knowledge or a relevant solution.
By the end, your lead is confident that you understand what they need and have the expertise to back up what you’ve exposed or prescribed. Which makes them eager to get a taste of your expertise again…and again…and again.
3. The Pick and Choose Quiz
Decision paralysis is the worst.
Especially when we just know that there’s something we need to do to achieve the reality we’re hoping for or solve the problem that we know is holding us back.
As much as we want to make a decision, we’re overcome with worries, fears, and indecision.
That’s where YOU come in.
You connect to your lead by giving them relief from having to make a decision. By telling them exactly what they want and what they should be looking for, you show you understand them while making it clear that you have the expertise to help them walk forward confidently…without them having to lift a finger or make a single decision.
When you’re ready to snag those 30-50% conversion rates without lifting a finger of your own, the Persuasion Maven team is ready to help.
We have over a decade of experience building quizzes for clients that generate truly boastable conversion rates. You can let us do the work of creating your quiz and building your email funnel for you, or get more hands-on with co-working sessions.
If you’re looking to go at quiz-building solo, grab some of our plug-and-play templates and head over to Interact (the only quiz builder we recommend!) to get started.