The challenge:

To add a lead-capture-and-nurture sequence to Kendra’s 7-figure business to help her make that flip from 7-figure revenues to 8-figures.

When I first started building quizzes for clients, I thought the 20%+ conversion rates we were getting were statistical outliers. I thought building a 10% conversion lead magnet was impressive - but these quizzes! With consistent conversions over 20% I realized we had simply struck a gold mine and could continue to build hot leads on a scale I’d never seen before in lead gen.

Increasing lead gen by 80+%? Easy. Pinterest is the social media tool I’ve committed to learning in order to maximize ROI & generate thousands more leads with just a single power-boost.

We get far too many emails in a day. So what would make you want to click on one from a company you know is trying to sell you something? If you think that email is going to add value to your life, you’re going to click.

I don’t just write emails, I give lasting value. That’s why people open. And that’s what people buy.

A website is the main point of reference for your business. I write on-brand messaging that communicates to your ideal customers as if your brand were inside their head. You’re the best friend. You’re what they’ve been looking for.

Print materials designed to be read, understood, & acted upon. Working with a diverse range of clients — from coffee makers and holistic veterinarians, to businesses using cannabis as a mechanism for social justice — I’ve written clear, on-brand copy for all.

Where product descriptions come for a little zest. I refuse to let product descriptions be boring by writing value-forward composed pieces that are relevant and fun to read. If you can imagine your better life with the product, you’re on your way to the sale.

I love deep-diving into research to create thoughtful, informative blog pieces that sell company vision & mission ever so subtly.

For something a little different, take a dip into my creative writing style, which has won a few awards & publications.