How to Craft an Engaging
Welcome Nurture Email Sequence
For Better Conversion
About This Workshop
Set yourself up to have a profitable relationship with your email community with 3 key ingredients in your welcome nurture email sequence.
You'll learn to lay some strategic foundations so your emails maintain your 100% authentic writing voice while speaking directly to your soulmate clients' code. You'll be on your way to build and grow a loyal fan base who will gladly fork over their money to work with you.
What We'll Cover
- ✓ Basics of BANK personality code — a values-driven communication system
- ✓ How to BANK-ify your welcome nurture email sequence framework
- ✓ Train your community to engage with your emails with authenticity
Joanne Homestead
Email Copywriter & Copy Coach · Desk Plant Creatives
Joanne Homestead is an expert email copywriter, holistic copy coach, and story whisperer. With over 15 years of experience creating captivating and aligned messaging as a master teacher, she helps soulful 6-figure entrepreneurs and coaches in wellness, well-being, and mindset to write open-worthy emails that get more engagement, clicks, and clients, all through their 100% authentic writing voice. She's a momma of two little ones and loves a good cup of chai to fuel her creativity and passion for storytelling marketing.
She's been featured on numerous podcasts, live episodes, and group trainings where she shares her expertise in brand storytelling, conversion copywriting, and how to get the most out of your email marketing endeavors with intentionally curated email sequences. You can find her most active hiking and writing to her email community, Flourish, where she shares stories of all flavors.

