FUNNEL MATH
Use this calculator to understand the math behind your sales funnel
1 YOUR GOAL
$
2 YOUR OFFER PRICES
Set to 0 if you don't have one
$
$
Set to 0 if you don't have one
$
LTO, membership, second course, bundle — name it and add a price
$
3 REVENUE MIX
What % of your monthly revenue comes from each tier? Adjust until it adds to 100%.
Not sure? A common starting point: 10% low / 70% mid / 20% high. If you have an additional offer, carve its % out of whichever tier it's closest to.
10%
Typical: 5–20%
70%
Typical: 60–80%
20%
Typical: 0–30%
4 YOUR FUNNEL
% of visitors who join your list (30–40% is strong)
%
% of subscribers who buy your mid-ticket offer (2–5% is typical)
%
YOUR NUMBERS
Mid-ticket sales needed / month
—
New subscribers needed / month
—
Funnel visitors needed / month
—
Revenue breakdown to hit goal
Mid-ticket