How to Create a TikTok Quiz (that has strong "viral" potential)
Want to make a viral quiz on TikTok?
TikTok quizzes have become popular as a way to generate leads and income due to a few factors:
Viral nature of TikTok: TikTok is a highly popular social media platform with a large user base, and the quizzes on the platform have the potential to go viral and reach a large audience.
Interactive and engaging format: Quizzes are a fun and interactive way to engage with users and keep them on the platform for longer. They encourage users to participate and share their results, which can help to increase the reach of the quiz.
Lead generation: By asking users to provide personal information such as their email address or phone number to participate in the quiz, businesses can generate leads and build a database of potential customers.
Revenue generation: Some businesses also use TikTok quizzes as a way to generate income by selling advertising space, offering sponsored quizzes, or charging users for access to premium quizzes or results.
Overall, TikTok quizzes have become popular as a way to generate leads and income due to their interactive and engaging format, their potential to reach a large audience, and the ability to generate leads and revenue.
Being new to TikTok myself, but super curious about how to harness the power of quizzes to generate more leads (and find new pathways to building business income) I decided to take a deep dive on this blog post and show you how to write the perfect TikTok quiz for your biz.
Start with Your Outcome
What’s the purpose of your quiz? To get followers? To make sales? To learn more about your audience?
Depending on your purpose, your quiz style will change. If you’re just writing a quiz to get followers, all you need is an engaging, “must be shared” quiz.
If you want to make sales, you need to think about how to frame your quiz into diagnosing the perfect outcome for your viewer.
Consider if your quiz is about entertainment, education, engagement, etc.
Then…Who is your target audience?
Your quiz language and title should speak directly to the kind of people you want to attract.
Do some market research here so you can find a theme or question that is trending & relevant to your audience.
Same as any quiz, you have some different options for what style of quiz you want to create.
You can do a trivia or IQ quiz where you reveal the answers on TikTok (great for education and engagement).
Or you can focus on a more in-depth personality, diagnosis, or transformation quiz.
In that case, you will want to build the quiz on your website or desired destination, and spark viral shares of the results of the quiz.
How to Create a TikTok Quiz:
Here are my best tips and tricks for a solid TikTok quiz with maximum shareability:
Your Viral Q&A:
The questions should be engaging, thought-provoking, and entertaining. It's important to ask questions that people can relate to, and that will get them thinking (so they’ll be more likely to share). To make the quiz viral, it should be relevant and trending. You can check out popular hashtags and trends on TikTok to get ideas.
Make sure questions are clear, short, and easy to understand.
Ensure answers are accurate and relevant (especially important if you’re doing an IQ or trivia style quiz).
Keep the number of questions manageable (5-10) .
Use eye-catching visuals to make the quiz more appealing. You can use colorful graphics, animations, or emojis to help make the quiz stand out. Encourage users to participate by asking them to tag their friends and share the results on their own pages. This can help to spread the quiz and increase its visibility.
Offer results based on personality traits, like what type of person someone is, or what their strengths and weaknesses are. People love to know about themselves and this type of quiz is a great way to help people learn more about themselves.
Include sound or music.
Finally, The quiz results should be easy to share on TikTok, Facebook, Instagram, or any other social media platform. You can create a TikTok hashtag to help the quiz go viral and reach more people.
How to Promote Your Quiz on TikTok
Use hashtags and ask people to share their results! Asking goes a long way in getting what you want. I love the old adage “closed mouths don’t get fed.” Be sure you’re asking for shares and posts with your hashtag!
Collaborate with other TikTok users who have posted about similar trending topics. A DM a day is a great way to start!
Your quiz could be positioned as part of a challenge or competition. Think of how someone could use it in a “I tried…and this was my result” format.
Reasons why TikTok may be the place for your next quiz:
There are so many reasons why you may want to create a quiz for TikTok, and some of these might be startlingly obvious.
TikTok has a large user base, and promoting your quiz on the platform can help you reach a wider and potentially new audience.
Quizzes are a popular type of content on TikTok, and promoting your quiz can help increase engagement and encourage users to participate and share it with their friends.
Promoting your quiz on TikTok can help build brand awareness and increase the visibility of your brand to a new and young audience.
Promoting your quiz on TikTok can drive traffic to your website or other online presence, potentially increasing your website's visibility and leading to new leads and customers.
I’m eager to try out some new quiz ideas on TikTok & I encourage you to experiment with different quiz formats and themes to find what works best for your audience.
Then, come back here and let me know your results!
