How to Sell Products Online (and Skyrocket Sales!) with a Quiz Funnel
If you’ve got products to sell, a quiz funnel can help you sell them.
The most basic “how to sell products online with a quiz” strategy looks a little something like this:
Sounds almost toooo simple, doesn’t it?
When it comes to selling products and collecting leads, quiz funnels are the strongest sales and lead generation tool in the biz.
Because instead of hustling and grinding to sell products online by shelling out free samples, offering discount codes, or spending tons of time writing high-value ebooks that your leads might leave unread…
You have an evergreen sales funnel system that doesn’t just attract leads on autopilot, but helps them feel oh-so-connected to your products and your brand.
Why are quiz funnels such a powerful tool to sell products online?
Part of it comes down to good ole human psychology.
When you design a lead quiz well, you aren’t strong-arming or tricking your quiz takers into handing over their email address or purchasing a pitch-perfect product.
Instead, you’re taking them on an oh-so-fun and super-engaging journey that they can’t easily forget—one that is perfectly tailored to who they are and the outcomes they’re looking for.
For example, this lead quiz from Uncover the Glow is ultimately interested in getting new eyes on their site (because fresh eyes = fresh sales!).
Along the way, they help their leads explore their deepest skin insecurities and moisturizer preferences.
So by the time their leads leave the quiz, they don’t just know what totally-perfect-for-them product they should add to their “to buy!” list, they also trust Uncover the Glow’s brand as an authority that can help them achieve all their beauty wants.
And though that budding trust might not seem like a big deal, 81% of respondents who participated in a worldwide survey said that brand trust is a dealbreaker when it comes to deciding whether or not to commit to the buy.
Why are quiz funnels one of the best lead generation tools in the biz?
Let’s get straight to the numbers—on average, quiz funnels convert at 30-60%.
(Compare that to the 5-10% most lead generation tools deliver—that’s why we love lead quizzes so darn much!)
That means that 30-60% of the quiz takers who flock to your quiz are entering in their email address and screaming “let me in on the action!” when it comes to getting more communication for you.
Filling your email subscribers list with leads means that you can keep pitching to your quiz takers on the back-end, even if they don’t feel ready to commit to the purchase in the moment after they finish your quiz.
So you’ll be able to use your quiz as a lead generation tool that doesn’t just connect you with leads—but helps you build a relationship in the days that follow.
How to Sell Products Online Using a Quiz Funnel
Step 1: Choose Your Top 3 Products to Sell
You might have a catalog of products a mile and a half long, but when it comes time to building your quiz funnel and finding the best strategies for how to start selling online from home, you’re going to want to narrow your scope.
Start by choosing 3 of your top products to pitch to your quiz takers—each of which serves a different segment of your audience, promises a different outcome, or helps your audience in a different way.
Once you start exploring how to build a quiz funnel and popping your work into a quiz funnel builder like Interact (the only quiz funnel builder we confidently recommend to our clients!), you’ll build each of these chosen products into one “bucket” and corresponding result page.
Keeping your number of “buckets” and results pages between 3-5 will help you guarantee that you’re matching each quiz taker to the product that’s perfect for them—without making things so complicated that finding the perfect match becomes near-impossible.
And choosing 3 products that serve different audience segments means that you can cover all your bases and make sure no matter who your quiz taker is and what their wants are—you have a product and results page that is right for them.
Need some help writing those pitch-pefect results? Grab our handy results template and write your psycholocailly-packed quiz results pages in minutes!
Step 2: Create a Pick and Choose Quiz
Here at Persuasion Maven, we believe that there are 3 main quiz types that can help a business grow. They are:
The Pick and Choose Quiz
The Transformation Coach Quiz
The Diagnostic Quiz
Each type of quiz crafts a different kind of journey for the quiz taker—and ultimately primes them to interact with your brand in different ways.
If you’re selling products, then the Pick and Choose quiz is right for you.
That’s because the Pick and Choose quiz frees your quiz taker from decision paralysis and helps them see exactly how your product offerings can solve their biggest pain points or help them achieve the outcomes they’re after.
(If you’ve ever stood standing in the cereal aisle of the grocery store for 45 minutes contemplating the too-many-too-count breakfast options available like I have, then you know how crippling decision paralysis can be—and how relieving it is when someone finally recommends their favorite brand and sends you on your way.)
We like to call this quiz’s superpower “The Shining” (nod to Stephen King!), because you decipher by magic what your prospect wants or needs and magically show them how this product sparkles and shines when held up against all the other options out there.
So that by the time your lead leaves your quiz, they don’t just trust your brand…but trust the power of your product too.
(Need a little inspiration? Check out these Pick and Choose quiz examples that are rocking the sales!)
Book Riot’s “Design Your Ideal Bubble Bath” Quiz
Tonic Site Shop’s “What’s Your Brand Cocktail?” Quiz
Step 3: Write a Follow-Up Email Sequence
Your lead quiz creates a powerful moment of first contact with your lead (the magical moment in rom-coms when the romantic leads lock eyes for the first time, if you will).
But that just-made-for-each-other relationship will stagnate and stall if you don’t continue to nurture it on the back-end.
That’s where a follow-up email sequence comes in.
In your follow-up email sequence (typically 3-10 emails long, depending on the price of your offer), you continue to offer the kind of super-valuable, high-education content that will show your leads that you’re a voice of authority in your market…
One with stand-out product offerings they don’t want to miss out on.
Want help writing your high-converting email sequence? You can grab a one-click email sequence and our team will build you the perfect backend funnel to sell your products!
Step 4: Drive Traffic to Your Lead Quiz
There are plenty of ways to drive traffic out there, and you probably already have a favorite or a go-to platform that you’ve been trying out for your business.
But when it comes to getting eyes on quizzing and turning “never heard of you” leads into loyal customers, we’re big fans of Pinterest.
That’s because Pinterest marketing strategies lets you choose organic (not paid) or paid options when it comes to building up audience interest in your brand and lead quiz.
And while organic Pinterest strategies take longer to gain speed, putting a little effort into building your Pinterest audience and committing to the relationship-building long haul can deliver you thousands (yep, thousands!) of qualified leads a month—without paying Pinterest a dime.
Step 5: Watch Your Product Business Grow!
While there might be a ton of lead generation tools out there, none of them quite have the relationship-building power that lead quizzes do.
Which is why, when you’re ready to sell products online and skyrocket your product sales, a quiz funnel is the place you should start.
And once that quiz funnel is in place, settle in–because you’re about to watch your sales skyrocket!