How to Grow Your Email List and Skyrocket đ Sales with a Simple Quiz Funnel
Youâve built an incredible business with a high-value offer.
So how do you get your offer in front of thousands of eager, ready-to-buy leads?
If youâre a small business owner or entrepreneur looking to grow your business, youâve probably heard that you want to set up some kind of sales funnel so you can make sales on autopilot â freeing you up to focus on the more important aspects of your business, like creating more and more high-value offers.
There are about a million ideas out there for different launch strategies:
Grow your email list.
Develop a solid content marketing plan.
Harness the power of social media marketing.
Create and sell an online course...with my special formula.
That is a lot of different advice coming from a lot of different entrepreneurs with different strategies and different results.
But as a content marketer for the past seven years, Iâve found that thereâs one easy way to wrap up all of that advice to grow your business into one, easy-to-implement package that converts leads at an astonishing 50%+.
Today, weâre talking about Quiz Funnels, and why you absolutely need to add one to your sales strategy.
Because with one, simple, psychologically-packed quiz, you can do it all:
Generate floods of leads to grow your email list
Convert those leads to sales (yep, even in your sleep)
Spread virally on social media (ever took a Buzzfeed quiz?! Then you know what I mean!)
Use the proven formulas of top creators to sell your product, service, or course
How I Build Quiz Funnels that Convert at 50%+ Percent
When I first started building marketing funnels for clients six years ago, I would celebrate 10% conversion rates on a lead magnet.
Ah, the old days. Lead magnets and content upgrades were hot tickets to email list heaven.
I was so focused on improving metrics for my clients, I almost didnât realize the power of a quick decision Iâd made.
Instead of offering a simple call to action to subscribe to an email list, I thought, what if we gave our lead a quick âwould you ratherâ scenario.
LikeâŠ
When is the best time to learn how to breastfeed?
a. While Iâm at the hospital and shaking off my med-haze from a nurse who can spare 30 minutes to give me some quick tips and troubleshooting advice
b. Right now while Iâm pregnant and feeling sharp. Thereâs a lot to learn if I want to handle the hiccups that will inevitably come my way!
Option A led to a blog post that really dug into how stressful it is to learn about breastfeeding and offered liberation in the form of taking a free email course.
Option B led straight to that free email course.
With this simple tweak our conversion rates to put leads on an email list skyrocketed from 4% to nearly 20%!
Now, with quizzes, my clients regularly see conversion rates between 30% and 60%.
Hereâs how to build a simple quiz to grow your email list:
Lead generation with a quiz funnel requires two things:
A quiz
An email sequence
It really is that simple.
Now Iâm going to show you how to turn web visitors into email subscribers.
Identify your ideal quiz type, based on what your audience most needs and what you have to offer:
Not sure? Take the quiz to find out what quiz will bring in the most cash for your biz
There are three different types of quizzes we use at Persuasion Maven.
The transformation quiz is perfect if youâve got a strategy, course, or product that transforms your ideal customerâs life.
That is, if you can take your ideal customer from where they are now, to a better place in their life, you want to build a transformation quiz.
Now, if your ideal audience has a particular problem that you can help solve, like a certain legal blindspot or which chakra is out of alignment, youâll want to use a diagnosis quiz.
This quiz positions you as uniquely qualified to help them solve their problem, take the next step, or understand themselves deeper, so they can accept your offer.
Itâs a powerful quiz thatâs great if you offer a high-ticket item (over $1k) and if you can accurately predict quiz results for your ideal customer.
The final quiz type is the pick and choose quiz. Perfect if you offer products or if you offer multiple courses or services and you want to help your ideal customer pick the perfect offering for their unique needs.
This quiz sneakily gathers data on what your prospect is looking for, and then presents them with an exact match.
It works so well because youâre able to offer relief from having to make a decision.
When created well, this quiz makes your prospect feel, âYou just totally get me.â (Translate: Iâm ready to buy!)
Once you know what kind of quiz type youâre building, you can start creating your quiz right away!
At Persuasion Maven, we use Interact as our quiz builder, both for ourselves and for our clients.
Interact makes quiz building easy (yes, I will absolutely say theyâre the best quiz software on the market!) and they have over 100 templates to choose from, so you can plug and play your way to a successful funnel in minutes!
Sign up for an Interact account (you can build your quiz for free) and then choose your businessâ niche in the template section.
From there, create your quiz title and subtitle.
Your quiz title should be framed as a question that gets right to the heart of what your quiz can diagnosis/choose/or how it can transform your quiz takerâs life.
Your subtitle is a chance to explore and explain 1) what your title means and 2) what the quiz will show your reader. Further, your subtitle can target your specific audience.
Using Persuasion Maven's quiz title as an example:
Which Quiz will earn the most $ for your biz?
You'll see that the subtitle serves to become more specific, as a way of qualifying who should take the quiz:
Find out what style of quiz funnel will sell-out your product, service, or course.
The underlined phrase works on curiosity & as a call to action to drive the click.
The italic phrase expands on what I mean by "quiz" in the title.
The bold highlights a desire (could also agitate a fear).
And the rest niches down the audience - who this quiz is meant for.
Thatâs it!
Then, write conversion-worthy results pages.
The magnetic lead attraction of a quiz funnel is all about the results that the quiz takes you to.
Results are meant to diagnose your quiz taker and show them exactly what theyâre looking for.
With a pick and choose quiz, results are easy! What bundle or product best matches your prospectâs answers?
For a transformation quiz, the results are quite fun. We build our personality results off of Jungian archetypes. You can use the Enneagram, or astrology, or any other system for categorizing personality traits that calls to you.
With a diganosis quiz, you can simply sort your quiz takers into different âproblemâ buckets that explain what they need to fix (so you can pitch your perfect solution!)
Weâve got a super handy results page template that will make writing your quiz results dramatically easier and faster.
Now you can build a quiz that will turn prospects into customers.
Choose 8-10 questions from this handy âfill-in-the-blankâ quiz template sheet or modify the questions you find in the Interact templates.
Make sure that your quiz questions are on target for prepping your quiz taker into becoming a customer, while making sure to include some fun and quirky questions in there as well.
With a Growth plan on Interact youâll be able to see where your quiz takers drop off so you can tweak questions to make your quiz perform better and better = more leads on your email list.
Is it really that easy? (Yes, it really is!)
We build 6-figure quizzes for clients in 3-4 weeks.
Imagine what you can do in a few days to earn an extra $2000-$5000 a month, just from a simple quiz funnel
Interact quiz builder integrates with your email service so you can send your newly acquired leads straight to an email welcome sequence that introduces you and your expertise.
Now that your quiz has successfully prepped your ideal customer or client for your offer and diagnosed their need, you can tailor your email sequence to target their specific problem and confidently offer your solution.
How to sell your product, service, or course with a quiz funnel
The quiz is a phenomenal way to generate leads. But your backend email funnel is the real sales driver in your marketing funnel.
At Persuasion Maven, we recommend a 5-10 email sequence to transform your leads from quiz takers to buyers.
The more robust your email sequence is, the more likely you are to convert your leads.
A sample sequence goes like this:
Email 1: Your results are in! Hereâs what they really meanâŠ.
Email 2: The transformation from ânowâ to incredible potential
Email 3: Introduction to your offer (with a freebie or curation of your relevant videos/blog posts, etc.)
Email 4: Education email around your service
Email 5: Where to go from here (hint: work with me!)
With a powerfully written email sales sequence, my clients are able to entirely automate their course sales and have their first sale within a few days of launching!
Your entire quiz to sale system can be built in just a few hours.
Interact quiz builder makes creating your quiz easy as can be. AND theyâre built for social media viral potential.
You can add automatic share buttons to your quiz that push to Facebook, Twitter, and LinkedIn.
While facebook is a great place to promote your quiz, we found one social media outlet that outperforms even the best facebook ad targeting by far.
We promote our clientâs quizzes on Pinterest, where you can generate floods of leads using organic traffic methods (free) or paid advertising with a CPC (cost per click) rate of less than $0.50
What I love the most about Pinterest is that when you spend money on ads, youâre also building organic traffic at the same time. So you earn an extra 25% or so boost in traffic without spending any extra money, just from other folks pinning your ads to their boards.
Once someone has pinned an ad to their own board, you donât pay any extra for the impressions you get from their audience!
To recap:
Everything you need to build a high-converting quiz sales funnel is actually pretty simple.
Grab done-for you templates for your quiz landing page and quiz questions
Build your quiz!
Connect to your email service provider
Write your email sales funnel
Link to your sales page
Run Pinterest ads or organic traffic to your quiz landing page
BOOM! Youâve got yourself a tidy quiz funnel that generates new leads daily
If you...
Want to strengthen your relationship to your visitors on a massive scale
Are ready to move from lead generation to sale generation
Have a blog & signature offer, you just need to connect your leads with an automated sales system that creates win-win scenarios for everyone
...then youâre ready to build a simple quiz funnel that brings in sales.
Sign up for Interact TODAY and start building your quiz for FREE
Need a little more intel on the exact strategy for building your start-to-sale quiz funnel?
Grab my free Concept-to-cash quiz funnel strategy and get your guide sent straight to your inbox.
