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One of the best pieces of copywriting advice I’ve ever heard was from the ineffably incredible Neville Medhora who said: “People don’t care about you, they care about them.” This borders on another saying, “People don’t care about you, the care about how you make them feel.” As the two guiding principles behind every sales we write, we craft stories and messages that focus on your reader and your connection to them. Because while yes, we do care about you, what’s important to your business is the relationship you build on your about page with your ideal audience. We’ll craft your pitch-perfect about page that attracts your ideal client/customer and that positions you as the Gandalf to their Bilbo. In other words, you’re the guide that will awaken your prospect to their own hero’s journey. It’s pretty potent stuff! Book your about page consultation and we’ll show you the kind of magic we can work with your story.
One of the best pieces of copywriting advice I’ve ever heard was from the ineffably incredible Neville Medhora who said: “People don’t care about you, they care about them.” This borders on another saying, “People don’t care about you, the care about how you make them feel.” As the two guiding principles behind every sales we write, we craft stories and messages that focus on your reader and your connection to them. Because while yes, we do care about you, what’s important to your business is the relationship you build on your about page with your ideal audience. We’ll craft your pitch-perfect about page that attracts your ideal client/customer and that positions you as the Gandalf to their Bilbo. In other words, you’re the guide that will awaken your prospect to their own hero’s journey. It’s pretty potent stuff! Book your about page consultation and we’ll show you the kind of magic we can work with your story.